Digital Communication
Training

Master your tools, structure your projects and enhance your image

Digital communication: tools and methods to strengthen your online presence

Develop your skills in communication and organisation using modern, high-performance tools.

From visual design with Adobe Suite and Canva, to website management with WordPress, and team coordination with Trello, our training programmes provide practical methods to improve efficiency, professionalise your image and maximise the impact of your projects.

Designed for companies, freelancers and operational teams, these programmes combine strategy, hands-on practice and immediate application.

Why train in digital communication?

Today, visibility, consistency and organisation are key strategic drivers. Effective communication enables you to:

Clarify your positioning and brand image
Produce professional content in-house without external dependency
Gain autonomy with digital tools
Structure projects and improve team collaboration
Accelerate content production
Enhance marketing and commercial performance

Types of Digital Communication Training

WordPress – Website Creation & Management

Training designed for individuals who wish to create, manage and optimise their website independently. WordPress is כיום the most widely used CMS in the world, offering flexibility, scalability and full control over content.

This training goes beyond the technical installation of a website. It provides a clear understanding of the structure of a professional site, how to optimise its visibility and how to secure its environment.

Through a progressive learning approach, participants learn how to design a coherent, high-performing website tailored to their activity.

At the end of the training, participants are able to manage a professional website independently, reducing reliance on external technical support.

Training designed for individuals who wish to create, manage and optimise their website independently. WordPress is currently the most widely used CMS in the world, offering flexibility, scalability and full control over content.

Through a progressive learning approach, participants learn how to design a coherent, high-performing website tailored to their activity.

Participants will learn to:

• Understand the interface and manage users
• Create and structure pages and posts
• Choose and customise a theme
• Install and configure essential plugins
• Optimise search engine visibility (SEO)
• Set up an e-commerce website with WooCommerce
• Create a multilingual website
• Ensure website maintenance and monitoring

The training includes practical case studies and can be tailored to showcase websites, professional blogs or online stores.

At the end of the training, participants are able to manage a professional website independently, reducing reliance on external technical support.

FORMAT

Individual or in-company training
Format: remote
Duration: tailored to the participant’s needs and level
Prerequisites: basic IT skills recommended
Possible funding: Skills Development Plan (OPCO)

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Trello – Organisation & Project Management

Training designed for professionals who wish to structure their projects, clarify responsibilities and improve team coordination. Trello is a visual task management tool that enables efficient organisation of activities, tracking of project progress and centralisation of information.

This training goes beyond a simple technical introduction to the tool. It focuses on implementing a clear and reproducible organisational method: structuring projects, setting priorities, assigning roles, ensuring effective follow-up and improving internal communication.

At the end of the training, participants are able to implement a clear organisation, reduce information loss and enhance collective productivity.

Participants will learn to:

• Create and structure boards tailored to their projects
• Organise tasks by stages, priorities and deadlines
• Assign responsibilities and track progress
• Set up checklists and reusable templates
• Automate simple actions to improve efficiency
• Centralise documents, comments and exchanges in a single space

At the end of the training, participants are able to implement a clear organisation, reduce information loss and enhance collective productivity.

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

CANVA – Visual Content Creation

Training designed for individuals who wish to create impactful visual materials without advanced graphic design skills. Canva is an intuitive tool that enables the quick production of consistent and professional visuals for social media, presentations, marketing materials and internal communication.

This training goes beyond the technical use of the tool. It focuses on building an efficient creation methodology: understanding the fundamental principles of design (visual hierarchy, readability, balance, colours, typography), organising templates, creating a consistent visual identity and optimising production time.

At the end of the training, participants are able to produce professional materials independently, reduce reliance on external providers and enhance their organisation’s image.

Participants will learn to:

• Design visuals adapted to different formats (posts, stories, carousels, flyers, brochures, presentations, banners)
• Structure a consistent mini brand guideline
• Create reusable templates to save time
• Adapt content to the requirements of different channels (LinkedIn, Instagram, website, print materials)
• Use advanced Canva features (brand kit, resizing, collaboration tools, optimised exports)

At the end of the training, participants are able to produce professional materials independently, reduce reliance on external providers and enhance their organisation’s image.

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Adobe Suite – Specialised Training by Tool

Training designed for individuals who wish to develop in-depth expertise in a specific Adobe Suite software. The programme focuses on one selected tool: Photoshop, Illustrator, InDesign, Adobe Express or Premiere Pro.

Each training course is designed to build practical, job-oriented skills tailored to professional needs in communication, marketing, graphic design, publishing or video production.

The objective is not to cover multiple tools superficially, but to master one software in a structured way in order to produce professional, consistent and technically sound materials.

At the end of the programme, participants are able to create high-quality professional content independently and integrate the tool into their communication processes.

Each training course is designed to build practical, job-oriented skills tailored to professional needs in communication, marketing, graphic design, publishing or video production.

The objective is not to cover multiple tools superficially, but to master one software in a structured way in order to produce professional, consistent and technically sound materials.

Depending on the selected software, participants will learn to:

• Understand the environment and key features
• Apply the fundamental principles of design or editing
• Structure a professional project (print, web or video)
• Optimise formats and exports according to media requirements
• Implement an efficient and reproducible workflow

The training is tailored to participants’ level (beginner or advanced) and to the specific objectives of their organisation.

At the end of the programme, participants are able to create high-quality professional content independently and integrate the tool into their communication processes.

FORMAT

Individual or in-company training
Format: remote
Duration: tailored to the selected tool and participant needs
Prerequisites: basic IT skills recommended
Possible funding: Skills Development Plan (OPCO)

LEARNING OBJECTIVES

PRACTICAL BENEFITS

SEO – Natural Search & Web Visibility

Training designed for professionals who wish to improve their website’s visibility and develop sustainable, high-quality traffic. Search Engine Optimisation (SEO) involves optimising a website so that it appears among the top results on search engines, particularly Google.

This training goes beyond theoretical concepts. It focuses on building a clear, immediately applicable methodology: understanding how search engines work, identifying key optimisation levers and implementing concrete actions.

At the end of the programme, participants are able to optimise their website in a structured and strategic way.

Participants will learn to:

• Understand the core pillars of SEO (technical, content, authority)
• Identify search engine ranking factors
• Optimise website pages (tags, structure, content)
• Work on keywords and search intent
• Implement effective internal linking
• Analyse SEO performance and prioritise actions
• Build a sustainable optimisation plan

Depending on the format, the training can focus on fundamentals (for rapid autonomy) or provide in-depth support directly applied to the company’s website.

At the end of the programme, participants are able to optimise their website in a structured and strategic way.

FORMAT

Individual or in-company training
Format: remote
Duration: 14 to 24 hours depending on needs and participant level
Prerequisites: basic IT skills recommended
Possible funding: Skills Development Plan (OPCO)

LEARNING OBJECTIVES

PRACTICAL BENEFITS

SOCIAL MEDIA – Strategy & Content Creation

Training designed for professionals who wish to structure their presence on social media and develop coherent, engaging and high-performing digital communication. Social media now represents a strategic lever for visibility, brand awareness and business development.

This training goes beyond content publishing. It aims to build a strategy tailored to your activity, your target audience and your objectives (visibility, lead generation, customer loyalty, brand image).

At the end of the training, participants are able to manage their social media communication in a strategic and autonomous manner.

Training designed for professionals who want to structure their presence on social media and develop coherent, engaging and effective digital communication. Social media now represents a strategic lever for visibility, brand awareness and business development.

This training is not limited to publishing content. Its aim is to build a strategy tailored to your activity, your target audience and your objectives (visibility, lead generation, customer loyalty, brand image).

Participants will learn to:

• Define a presence strategy suited to their activity
• Identify their target audience and clarify their positioning
• Choose the most relevant platforms (LinkedIn, Instagram, Facebook, etc.)
• Build a structured editorial calendar
• Create engaging and consistent content
• Optimise professional profiles and pages
• Analyse performance and adjust the strategy
• Gain in consistency and efficiency

Practical exercises allow participants to work directly on their own accounts or projects.

At the end of the training, participants will be able to manage their social media communication in a strategic and autonomous way.

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Benefits for your organisation

Produce your materials in-house without external dependency

Structure your projects and communication effectively

Improve the visual consistency of your brand

Develop your skills

Enhance team collaboration

Strengthen your digital presence and credibility

Produce your materials in-house without external dependency

Structure your projects and communication effectively

Improve the visual consistency of your brand

Develop your skills

Enhance team collaboration

Strengthen your digital presence and credibility

FAQ

Do you need technical skills to attend these training courses?

No. Basic computer skills are recommended, but no advanced technical prerequisites are required. The training is progressive and adapted to the participants’ level.

Are the training courses customisable?

Yes. Content is tailored to your sector, your objectives and your real projects. Practical case studies can be integrated to ensure immediate application.

Can the training be funded?

Yes. Training can be financed through your company’s Skills Development Plan via your OPCO (Skills Operator).

An OPCO is a state-approved organisation that supports companies in funding professional training. Each company contributes to training funds, which are then managed by the OPCO linked to its sector of activity.

If you do not know your OPCO, you can check with your accountant, HR department, or refer to your collective agreement or NAF/APE code. Each OPCO has its own eligibility criteria, funding limits and annual budgets. Funding may therefore be partial or full depending on your situation and available funds.

Support can also be provided to help you prepare and submit your funding application and administrative documents.

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Digital Communication
Training

Digital communication: tools and methods to strengthen your online presence

Why train in digital communication?

Types of Digital Communication Training

WordPress – Website Creation & Management

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Trello – Organisation & Project Management

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

CANVA – Visual Content Creation

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Adobe Suite – Specialised Training by Tool

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

SEO – Natural Search & Web Visibility

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

SOCIAL MEDIA – Strategy & Content Creation

FORMAT

LEARNING OBJECTIVES

PRACTICAL BENEFITS

Benefits for your organisation

FAQ

Your opinion matters

Do you have a question about our training courses?

We are here to help with any enquiries you may have. Please do not hesitate to contact us.